Investors & partners
An operator, not a pitch deck.
The plant is built, the team is hired and the first site opens in October 2026. What follows is how Maji Safi grows from one plant to a hundred locations, and what a partner actually gets involved in.
How the business works
Water is purified at our own plant and sold in 20-litre jars through a refill-and-exchange system. Jars come back, get cleaned, get refilled. Revenue is recurring by design, and the customer's cost per litre falls the longer they stay.
We own the plantNot a reseller or a franchisee. We control the treatment process and the quality testing.
Jars returnThe refill-and-exchange model means a customer is a relationship, not a transaction.
Sites are localLocations can be locally owned or community-owned, run on our quality system and training.
We build the machinesFrom Q4 2027 we manufacture our own water machines in Ethiopia, so each new site is ready before it opens.
The path to 100 locations
Our 2027 steps are committed. 100 locations is our 2028 target, backed by our own machine factory in Ethiopia.
1Maji Safi locations at this step
Now showingOctober 2026
Tap a step to see where we open. Cities shown are examples; exact sites are chosen with local partners.
What partnership looks like
We work with several kinds of partner, and the right structure depends on which one you are. Terms are discussed directly — they are not published on a website.
Capital for new sitesGrants, debt or equity, depending on the site and the partner.
Technical partnersTreatment, quality systems and testing.
Site ownersLocally owned and community-owned locations, run to our standard.
Manufacturing partnersThe machine factory in Ethiopia, from Q4 2027.
Impact, and when we will report it
We are not publishing impact numbers yet, because we have not served anyone yet. The plant opens in October 2026 and measurement starts with it. We would rather show you nothing than show you a model.
What we will measure
- Litres of safe water delivered, by location
- Households, schools and clinics served
- Independent laboratory results, published as received
- Jars returned and refilled, as a share of jars sold
First report: after the first full quarter of operation. Reported as measured, including the quarters that disappoint.
Talk to a founder
Both founders answer their own messages. Tell us who you are and what you are interested in, and we come back with something specific rather than a brochure.